A retired CPA ready to start a business mentorship needed help building a brand from naming the company to designing the website and more.
Profit Principles approached me to transform a business idea into a reality. The end result is a modern website with a meaningful brand and compelling copy optimized to show up at the top of the search engine results pages.
I created all the brand messaging from the name of the company and its positioning statement to the pillars that make the company unique.
Finding the perfect web design style was a process of sifting through countless business consultancy templates and customizing every element from the layout and structure to the photography and logo.
Writing the copy for Profit Principles was a process of creating the brand voice while tightening up the words to read in a clear, compelling way that connects with audiences and converts browsers into buyers.
From keyword research to on-page optimization, I optimized the Profit Principles website to make an impact on not just humans but the search engines, too.
The company has not just a name and a website but also the optimizations to show up on search when people Google a profit-driven business mentorship.
The Profit Principles website features some of the most recent web design trends complete with a style and color palette that reflects the personality of the brand.
Clear and compelling copy is the vehicle that encourages prospects to reach out and learn more about the company.
"Anthony helped me with every aspect of my brand messaging from creating the company name, positioning statement, and tag line to designing my website and writing the copy. He's my one-man digital marketing department."
