I'm a small business owner just like you—and that means I need to be smart about investing my time and resources in the digital marketing strategies that drive the highest return on my investment. Since 2008, I've worked tirelessly to hone my hard-earned expertise, refine my process, and perfect my craft. Today, I help small business owners grow with the same data-backed, proven approach.
In 2008, I started my career as an SEO copywriter for one of New York's leading full-service digital marketing agencies. My job was simple: to write compelling and conversion-focused copy that humans and search engines loved, helping local and national clients get more clicks from their target audience and convert them into leads and sales.
In 2011, I was promoted to content director, where I developed core strategies to grow search engine authority, rankings, website traffic, and brand awareness. I also worked on a team of strategic marketers, where we helped our clients build meaningful brands and go to market with ROI-driven campaigns.
In 2020, I started my own freelance copywriting business as a side project to help small business owners access big agency talent. I designed the website, built the brand, managed the pay-per-click advertising account, optimized the results, and refined my process over time.
Soon, the leads starting coming in faster than I could handle them and that's when the idea for my lead generation business model was born. Today, I use the same proven approach to help a handful of happy clients grow their own brands, businesses, and bottom lines.
Writing copy for some of New York's top digital marketing agencies is where it all began. More than 17 years later, writing the words that drive results, revenue, and ROI is still one of my favorite parts of the job.
I built my first brand in 2012, launching a digital men's lifestyle magazine complete with a modern design, engaging copy, and a strong social media following. Since then, my list of brands built for both my clients and my own businesses has grown to more than ten.
I launched my first pay-per-click digital advertising campaign in 2020 to generate leads for my own freelance copywriting business. Since then, I've logged thousands of hours studying and implementing the proven strategies that drive long-term business growth.
In 2021, I discovered a niche for small business owners whose competition often lacked the expertise to drive measurable results in search engine marketing. I've since generated more than 800 leads for my clients through pay-per-click digital advertising.
In 2025, I launched Cultiv8 to connect small business owners with a full suite of digital marketing services from a single-source partner, helping them access big agency talent, strategies, and results on a small business budget.
