With the revenue earned from its pay-per-click advertising campaign, a local therapy practice opened its second location.
Massapequa Counseling is the second location opened by Jericho Counseling after the success of its pay-per-click digital advertising campaign. The private therapy practice generated over 65 qualified leads in the first quarter of 2025.
The website design was a process of duplicating the success of the Jericho Counseling website while building brand recognition between the two locations.
The Google Ads strategy for Massapequa Counseling was a process of targeting the right people at the right time without overlapping, competing with, or tapping into the search engine market for Jericho Counseling.
The Massapequa Counseling website was built with geo-targeted search engine visibility, brand awareness, and organic website traffic in mind.
More than 750 people searching for a local therapist visited the Massapequa Counseling website in the first quarter of 2025.
Massapequa Counseling has generated more than 65 qualified leads from a local target audience with a specific type of health insurance.
With month-over-month optimizations, the cost per acquisition for the therapy practice continues to drop, driving higher profit margins and return on investment.
“As a therapy practice, Zoc Doc was our only source of leads and the competition was tough. Anthony helped us crush our competitors on Google Ads, driving qualified leads at a cost per acquisition that works for our budget and goals."
