A local therapy practice looking to grow becomes a search engine leader, driving more brand awareness, visibility, and leads than Zoc Doc.
Zoc Doc was Jericho Counseling's only source of leads until we launched a targeted pay-per-click digital advertising campaign. Today, the local therapy practice has the highest search impression share in its market, driving more search engine visibility than Zoc Doc and all of its competitors.
Jericho Counseling wanted a simple, minimalistic website that was easy to navigate with none of the bells and whistles. We kept the stock photography and design elements to a minimum, driving people straight to the appointment booking page with no distractions along the way.
Jericho Counseling's Google Ads campaign is a strategic and highly-targeted marketing tool, focusing on driving clicks and conversions from people living in a ten-mile radius of the practice who have a specific type of health insurance.
Just like the web design, the goal for Jericho's copywriting was to write in a simple, minimal way that moved prospects swiftly along the journey towards booking an appointment.
A strategic combination of keyword research, on-page optimizations, and geo-targeting makes the Jericho Counseling website an SEO-friendly digital marketing tool.
Today, Jericho Counseling continues to dominate the search engine results pages with a higher impression share than Zoc Doc and every local competitor.
To date, the private therapy practice has generated more than 155 leads at a cost per acquisition similar to Zoc Doc.
With the revenue earned through pay-per-click digital advertising, Jericho Counseling was able to invest more marketing dollars into the growth and expansion of its second location.
“As a therapy practice, Zoc Doc was our only source of leads and the competition was tough. Anthony helped us crush our competitors on Google Ads, driving qualified leads at a cost per acquisition that works for our budget and goals."
